"Indeed, BET is in a difficult position--caught in its legacy, its ambitions, its financial limitations and the long-standing hopes that the network should be an all-inclusive stop for contemporary African American culture.
"'There's this older black audience that is nostalgic for what they hoped BET would be,' said Mark Anthony Neal, a teacher of black popular culture and director of the Institute for Critical U.S. Studies at Duke University. 'But the folks who run BET really have to be honest about the demographic of their audience. If we're talking about African Americans over 35, that's not their audience. Older audiences are turned off by a lot of stuff they do, like "Hell Date."'"
Greg Braxton in the Los Angeles Times wonders if BET can shake its reputation for low-quality programming.
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