"But maybe the message is simply that cautionary tales about dumbed-down culture are a futile endeavor: show us an argument that we will buy anything, no matter how idiotic, and we say, 'Awesome—how much for that?'"
Rob Walker in The New York Times Magazine reports on the manufacturing and marketing of a new beverage: Brawndo, the Thirst Mutilator (inspired by Idiocracy).
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