"Into this world popped Los Angeles. At the dawn of the decade that would kill venerable national weeklies like the The Saturday Evening Post, Look, and Collier’s, UCLA journalism graduate student Geoffrey Miller had the novel idea of a city monthly whose writers could help define the city. 'It was a new idea,' he recalls. The closest equivalent was something 'published by the Philadelphia chamber of commerce [that] usually featured some guy in a suit on the cover.'"
Marc Haefele in LA CityBeat details the history of Los Angeles, the first monthly regional service magazine.
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