Tuesday, August 16, 2011

"It Has Been the Dominant Idea of Our Age"

"For a while, as communism began to collapse, the supremacy of western capitalism seemed best challenged by deploying the ironic tactics of postmodernism. Over time, though, a new difficulty was created: because postmodernism attacks everything, a mood of confusion and uncertainty began to grow and flourish until, in recent years, it became ubiquitous. A lack of confidence in the tenets, skills and aesthetics of literature permeated the culture and few felt secure or able or skilled enough or politically permitted to distinguish or recognise the schlock from the not. And so, sure enough, in the absence of any aesthetic criteria, it became more and more useful to assess the value of works according to the profits they yielded. Capital, as has been said many times before, accommodates all needs. So, paradoxically, we arrive at a moment where literature itself has become threatened, first by the artistic credo of postmodernism (the death of the author) and second by the unintended result of that credo, the hegemony of the marketplace. What then becomes sought and desired are fictions that resonate with the widest possible public: that is, with as many discourses as possible. This public can then give or withhold approval measured in sales.
"In other words, increasingly, artistic success has become about nothing except money; and, increasingly, artists have come to judge their own success that way, too."

Edward Docx in Prospect argues that postmodernism is over.

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