"Founded by Gifford Hampshire, Documerica lasted about six years, hired roughly 70 photographers, and knocked out 115 assignments in all 50 states. Photographers were paid $150 a day plus film and expenses and were given the creative freedom to interpret environmental issues outlined to them from EPA employees.
"The results—22,000 images—ended up documenting environmental issues and
brought another meaning to environment that focused on local
neighborhoods, social issues, political changes, and the remarkable fashion
trends typical of the 1970s."
David Rosenberg in Slate revisits the Environmental Protection Agency's Documerica Project.