"To Bandy Names Like This, to Compare Pedigrees, Is to Play the Deep Game of Twee"

"Spitz hails it as 'the most powerful youth movement since Punk and Hip-Hop.' He doesn't even put an arguably in there, bless him. You're Twee if you like artisanal hot sauce. You're Twee if you hate bullies. Indeed, it's Spitz's contention that we're all a bit Twee: the culture has turned. Twee's core values include 'a healthy suspicion of adulthood'; 'a steadfast focus on our essential goodness'; 'the cultivation of a passion project' (T-shirt company, organic food truck); and 'the utter dispensing with of "cool" as it's conventionally known, often in favor of a kind of fetishization of the nerd, the geek, the dork, the virgin.'"


In The Atlantic, James Parker reviews Marc Spitz's Twee: The Gentle Revolution in Music, Books, Television, Fashion, and Film.