"Out of the Playroom and Into the World of Design"

"Lego shares the sort of simplicity and clean lines that are found in so much mid-century modern and Scandinavian style, Kenney says, adding that it’s the same aesthetic that has made Ikea, another Scandinavian giant, so popular. 'It has an instant charm to it, and it's also very clean and classy.'"

In a 2012 Globe and Mail article, Dave McGinn reports on product designers who use Lego.