"You Don’t Have to Talk Like Huey Long in Order to Communicate with Average People."

"When he talks about trade, he does it in this kind of swaggering tough guy way where he boasts about how he would threaten the CEO of a company, and this is very popular. Why does that appeal? Because, that's so much more visceral than say, talking about it in policy terms.

"We wonder about Trump's appeal, but I wonder sometimes if it isn't that simple. When Democrats talk about this, they always tend back towards this technocratic style that we've been talking about, and Trump goes for this much more visceral emotional way of describing it."

Isaac Chotiner interviews Thomas Frank in Slate.