"At the same time, when we step out of the shadow of innovation, we get new insights about the nature of technological change. By taking this broader perspective, we start to see the complexity of that change in new ways. It's then we notice the persistent layering of older technologies. We appreciate the essential role of users and maintainers as well as traditional innovators such as Bill Gates, Steve Jobs, and, yes, Bill and Lizzie Ott. We start to see the intangibles–the standards and ideologies that help to create and order technology systems, making them work at least most of the time. We start to see that technological change does not demand that we move fast and break things. Understanding the role that standards, ideologies, institutions–the non-thing aspects of technology–play, makes it possible to see how technological change actually happens, and who makes it happen. It makes it possible to understand the true topography of technology and the world today."
W. Patrick McCray at Aeon urges readers to think differently about technology.