"That Email Might Come in Handy One Day"

"It's easy to imagine other iterations of this idea. No approach is without drawbacks and none offers perfect privacy, either. (In fact, it's probably a good thing that there will always be ways to verify the realness of some information with enough effort.) Still, this largely unexploited approach seems to promise more personal privacy in a world where that good is rapidly disappearing in many unfortunate ways. We operate under the delusion that the traditional approach to information security is adequate. How many major hacks will it take to persuade us, at the very least, to send this article to a shortlist of contacts with a note that says, 'For future reference, I've already started doing this for plausible deniability'?"

Conor Friedersdorf at The Atlantic wants readers to "Imagine a startup called Plausible Deniability LLC."