"As news of the Be-In trickled out, media coverage increased. In early spring, a group of Haight insiders held a homespun version of a press conference, welcoming the youth of America to San Francisco to experience the magic for themselves, as soon as school let out. The Diggers braced to house and feed the hordes. And hordes there would be, given the seductive name coined for the beckoning season."
Sheila Weller, in a 2012 Vanity Fair article, writes about the origin of San Francisco's Summer of Love.