"All We Need Now Is the Guy in the Worm Suit"

"Shark Tank, which premiered in the U.S. in 2009, offers the real deal: the opportunity to take your day job and shove it. The products that the guests present on the show are typically not medical or technological advances, which might bore the audience. Instead, they tend to be different types of highly specialized junk: peel-and-stick lapels that turn an ordinary suit into a tuxedo; an interior light for the toilet bowl; a cap that cures bed head; colored hair spray for dogs. Many of them are silly, but they have the potential to transform the inventor's life."

Caitlin Flanagan at The Atlantic writes that "the golden age of capitalist reality television is truly upon us."