"That still leaves the question of the commercial exploitation of King's words and voice, and who decides. "One can sympathize with, even endorse, the idea that the material should be monetized 'to aid the causes with which [King] is identified.' But Intellectual Properties Management hasn't shown especially good judgment about granting permission. If King's words were all in the public domain, they might be more widely exploited for advertising, but the responsibility would be the advertisers'—and any that abused his words would face public backlash, as Dodge has.
"But at least the advertisers wouldn't be acting with the explicit approval of members of the King family. That does more to undermine Martin Luther King's legacy than any transparently dishonest ad campaign."
Michael Hiltzik at the Los Angeles Times criticizes "the commercial exploitation of King's words and voice."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment