"The Inventor of Modern Makeup"

"As a Factor coinage, brownette seems to have died with that company, but even on its home turf, I couldn’t help thinking it got the lamest of the four rooms, even if Rochelle Hudson was a WAMPAS Baby Star in 1931 and would feature in the OG Imitation of Life. Still, I did feel at home in that peach room—the others were in the more glamorous blue room, looking at the Marilyn stuff, or communing with Joan Crawford in pink—and was interested to read that the brownette color harmony demands were for 'rachelle powder, blondeen rouge, vermilion lipstick, gray eyeshadow (or brown shadow for those with hazel eyes), black eyebrow pencil and eyelash make-up, blush make-up foundation, and rachelle make-up blender.'"

Sadie Stein at The Paris Review visits the former Max Factor building in Hollywood.