"'Although the etymology of the word is a matter of debate, for at least 50 years 'kayfabe' has referred to the unspoken contract between wrestlers and spectators: We'll present you something clearly fake under the insistence that it's real, and you will experience genuine emotion. Neither party acknowledges the bargain, or else the magic is ruined.... The aesthetic of World Wrestling Entertainment seems to be spreading from the ring to the world stage. Ask an average Trump supporter whether he or she thinks the president actually plans to build a giant wall and have Mexico pay for it, and you might get an answer that boils down to, 'I don't think so, but I believe so.' That's kayfabe. Chants of 'Build the Wall' aren't about erecting a structure; they're about how cathartic it feels, in the moment, to yell with venom against a common enemy.'"
Simon Reynolds on his blog discovers Donald Trump's Rosebud.
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