"The Pandemic Was the Final Straw"

"Guy says, 'When I talk to people who have been in the trade since the '60s and '70s, they say, "We used to sell suits." People would come in, buy a suit. And if you bought a suit, that means you also need a dress shirt. And if you wear a dress shirt, you also need a tie. You might also need a pocket square, you also need dress shoes, you need dress socks. This was your uniform. That's what you wore. Eventually the sport coat gave way, and then men only started purchasing sweaters. And then eventually the sweater gave way, and now many men only purchase a dress shirt and the chinos. They don't even purchase the tie.'" 

Seth Stevenson at Slate discusses the fall of Brooks Brothers.