"The media's conundrum was obvious: How to cover a candidate who inflates the truth when he isn't inventing it out of whole cloth, a candidate who promises salvation but offers no pathway to reach it, a candidate who takes special delight in trolling his opponents rather than engaging with them on substance? 'Take him seriously but not literally,' seemed to be the order of the day. Or literally but not seriously. Or sometimes seriously and sometimes literally. Or both. Or neither. Or something."
Michael Ian Black at The Daily Beast marks ten years since Donald Trump announced his candidacy for US president.
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