"Some of these old standards will feel alien to zoomers and alphas. In his 2022 book The Nineties, the critic Chuck Klosterman explores the decade's hostility towards 'selling out,' which he calls “the single most nineties aspect of the nineties'. Selling out involved a respected artist deciding to make work that was more 'palatable' and therefore more commercially viable. By 2010, says Klosterman, 'it was hard to illustrate to a young person why this act was once seen as problematic; by 2020 it was difficult to explain what the term literally expressed'."
Rachel Aroesti at The Guardian calls for a return of "cultural snobbery."
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