"It’s not surprising, therefore, that when René Lacoste founded La Société Chemise Lacoste in 1933, his lightweight, short-sleeve, moisture-absorbent shirt was deemed revolutionary. It’s a testament to its lasting power that, 75 years later, the Lacoste polo is a staple for not just top tennis pros like Andy Roddick and Richard Gasquet but also for Palm Beach retirees, preppy college students, gay fetishists, off-duty Wall Streeters and Francophile jocks."
The New York Times magazine marks the seventy-fifth anniversary of Lacoste.
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