"Googie is undeniably the super-aesthetic of 1950s and '60s American retro-futurism—a time when America was flush with cash and ready to deliver the technological possibilities that had been promised during WWII. 'I really feel that Googie made the future accessible to everyone,' Hess says. As he explains it, Googie was an unpretentious aesthetic meant to appeal to the average, middle-class American: 'One of the key things about Googie architecture was that it wasn't custom houses for wealthy people—it was for coffee shops, gas stations, car washes, banks… the average buildings of everyday life that people of that period used and lived in. And it brought that spirit of the modern age to their daily lives.'"
In 2015 and 2011 Smithsonian articles, Matt Novak discusses vernacular mid-century modernism.
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