"The DNA of Youth Culture, From Which Every Youth Movement–Punk, Glam-Rock, Two-Tone and Rave–Has Grown"

"Mod fashions and music were carried to the nation by Ready Steady Go!, broadcast every Friday evening ('The weekend starts here'), with its studio audience of 'faces', cherry-picked from London mod venues, which had the effect of both spreading the style and diluting its cult appeal. Weight is very good on the essential elitism of any youth cult, and the contempt with which the original 'faces' regarded the arriviste 'tickets'.
"By the mid-Sixties, 'mod' had become an all-purpose adjective applied to anything young, fresh, unconventional and stylish–Mary Quant, Biba, the Beatles, Terence Conran and Habitat, Carnaby Street: the whole 'Swinging London' cliché."

In The Telegraph in 2013, Mick Brown reviews Richard Weight's Mod: A Very British Style.