"Pedersen said he was nearly fired—but Union Oil loved it. Company executives declared that they would erect as many balls as they could. The first went up in Redondo Beach. By the end of the decade, there were thousands, mostly in the West.
"They became an oddball expression of unity. Union Oil eventually created tiny versions that could be affixed to car antennas, and distributed millions of them. Nowhere, it seemed, did they have as much resonance as they did in Southern California."
The Los Angeles Times reports on the efforts to save the iconic spherical signs of Union 76 gasoline stations.
Sunday, May 14, 2006
Save the Ball!
Labels:
California,
cultural history,
design,
economic history,
Los Angeles
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