"A series of Mickey Mouse shorts appeared within a matter of months—including Plane Crazy, a short that predated Steamboat Willie in which Mickey plays a rodent Charles Lindbergh. The mouse was a national fad by the end of the year, and it wasn't long before the real genius of Walt Disney kicked in: marketing. Walt quickly started up a line of Mickey merchandise, and within two years the Mickey Mouse Club, a fan club for children, was up and running."
Claire Suddath in Time notes Mickey Mouse's eightieth birthday.
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