"But even if Miller, like many a marketer who came before him, flogs his product too hard, his broadest point is well taken: We are awash in an ocean of consumerism, and we can't fully understand that ocean (much less struggle out of it) until we recognize that it wells up from evolved biology as well as culture. We live in a turbulence of signals and counter-signals, with every human madly displaying his personal qualities, tribal affiliations, and social position at all times."
Jonathan Gottschall in Seed magazine reviews Geoffrey Miller's Spent: Sex, Evolution, and Consumer Behavior.
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