"Yet most of my habits haven't changed. I've bought disposable plastic organizers from a big-box store and partaken of the overpriced Whole Foods salad bar. I've chosen the cheapest brand of eggs and cereal at the grocery store. And while I've tried on lovely, pricy alternatives to H&M for my summer wardrobe, I've stopped just before purchasing out of sheer short-term economic preservation. When it's convenient, I've reverted to cheap. If you can't even get the converted to testify, where does that put your movement?"
In The American Prospect, Noreen Malone wrestles with the message of Ellen Ruppel Shell's Cheap: The High Cost of Discount Culture.
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