It Took So Long to Bake It

"In the last few years, as the dread foodie virus has spread, right-thinking Americans have been forced to become experts about a wider range of products: coffee, cured ham, cheese, and, most recently, chocolate. Chocolate has become more sophisticated, and, hence, more complex and less sweet. Urban chocolatiers have fled from the soothing milk chocolate of our youths to dark, bitter, confections combined with spices and chili peppers. Cupcakes, by contrast, are willfully uncomplex, familiar, and comforting, as the menus of Magnolia and Sprinkles show. But as reactionaries often do, they've gone too far."

Daniel Gross in Slate predicts a coming crash for gourmet cupcakes.