Come to the Sunshine

"For the last 36 years of his life, he would be the leading designer of the promotional campaign that roared L.A. through the nation for half a century. Its aim was to turn an insignificant, underpopulated agricultural county seat thousands of miles from the main population centers—with no harbor, lousy transportation, a pitiful water supply and no industry or coal—into the greatest city in America."

Tom Zimmerman in LA magazine recalls efforts in the late nineteenth and early twentieth centuries to sell Southern California.