"Mr. Fisher was a 41-year-old real estate developer with no retail experience in August 1969 when he and his wife tried to exchange a pair of Levi's jeans that didn't fit him and couldn't find a store in the city that carried all sizes. So they bought a shop on Ocean Avenue that sold blue jeans and records, invested $63,000 and called it the Gap--Doris Fisher's shorthand for 'generation gap.'"
Bob Egelko and Carolyn Said in the San Francisco Chronicle write an obit for Donald Fisher, and Sylvia Rubin and John Diaz add appreciations.
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