"A Tahrir Moment"

"But if pithy slogans are particularly good at rallying a broad base of support, they are less adept at instilling a coherent program of action among their adherents. It’s as if, having succeeded in planting the seed of desire in activists’ minds, Adbusters was always more interested in watching it take off than in fixing it to a particular program or cause. In the marketing world, the concept might be said to have gone 'viral'—an achievement of which any of Lasn’s former adman colleagues would be exceptionally proud."

Thomas Stackpole at The New Republic depicts how Adbusters magazine inspired Occupy Wall Street.