"For the first two years, Kaufman mostly sold clothes she'd made and pieces by other Westside artists, but once NaNa moved to a bigger location on Broadway (and Kaufman teamed up with two partners), the store started importing goods from England, such as the technicolor hair dye later branded in the U.S. as Manic Panic, Mary Quant hosiery and, most famously, punk footwear such as Docs and skull-buckle boots. i-D Magazine was their style bible, and Kaufman would photocopy its pages 'to let kids see what kids on the street wore in London.'
"A mother of two grown children who today owns the funky Santa Monica clothing and gift shop Brat (its name honors NaNa employee Bobbi Brat, who died of cancer at age 26), Kaufman recalls staying up all night making overseas calls to try to track down merchandise. 'It wasn't like you could get on the Internet and source something," she says. "Nothing was really easy, but it was very exciting when it arrived. . . . Street fashion really was a revolution.'"
In a 2009 Los Angeles Times article, Steffie Nelson takes a look back at NaNa shoes.
Wednesday, October 30, 2013
"Essentially Was a Social Networking Site"
Labels:
1970s,
California,
clothing,
cultural history,
economic history,
Los Angeles,
music,
twentieth century,
youth
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