Saturday, November 09, 2013

"Myth-Making Is the Most Valuable Marketing Tool"

"Edison, Lemley writes, 'did not "invent" the light bulb in any meaningful sense.' Electric lighting was long in the works when Edison came on the scene, and his work attracted several patent infringement lawsuits from his contemporaries. 'What Edison really did well,' Lemley argues, 'was commercialize the invention.'"

Alison Griswold at Business Insider reconsiders Thomas Edison.

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