"For the project, Snoop has taken on the nickname Snoopzilla, in homage to Bootsy Collins. To him the record represents a personal indulgence, a vanity project with less commercial potential than almost anything he's done. Think Neil Young doing rockabilly, or Garth Brooks doing alt-rock.
"For album producer Dam, however, it's a career-making turn, both an affirmation of what he's been working toward for decades and a thumbing of the nose to the local beat scene he came up in, which he feels never showed him proper respect."
In the LA Weekly, Ben Westhoff interviews Snoop Dogg and Dam-Funk, aka 7 Days of Funk.
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