"Accidental Architects for Much of What Would Later Become Known as Indie Pop"

"Goddard rightly draws attention to the way that the likes of Orange Juice and Aztec Camera styled themselves--eschewing punk uniformity for floppy fringes, sailor shirts, suede boots--set up a loose template for the indie look common on campuses and in small towns throughout the 80s. (What Presence!, a 2013 collection of Scotland-born Harry Papadopoulos's atmospheric photos of the Glasgow scene is well worth tracking down.) He is also strong on the pervasive violence--lairy neds, nightclub racketeers and tanked-up locals who assaulted bands for not playing Showaddywaddy tunes--that backdropped the muscular sensitivity and beautiful guitar lines of the dominant Postcard sound."


Sukhdev Sandhu in The Guardian reviews Simon Goddard's Simply Thrilled: The Preposterous Story of Postcard Records.