"Toys R Us is seeing more fathers buy building playthings for their daughters, said Richard Barry, the company's chief merchandising officer.
"'There is absolutely a pattern of dads buying and building Legos with their daughters,' he said. 'It introduces a play pattern that maybe girls would like.'"
Shan Li in the Los Angeles Times explores the growing popularity of construction toys for girls.
Sunday, December 14, 2014
"It's Been a Gateway for Girls"
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