"When Backer finally met with his colleague Billy Davis—a songwriter from Motown who had been in the Four Tops—and the rest of his team, he said he wanted 'a song that treated the whole world as if it were a person—a person the singer would like to help and get to know.' He read to them what he had written on the napkin: 'I'd like to buy the world a Coke and keep it company.'"
Slate runs an excerpt from Jeff Chang's Who We Be: The Colorization of America.
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