"Billy Shire Knows What We Like"

"'But for me, it's always been about California, you know, and 20th-century culture, which California had such a huge effect on,' Shire adds, as the Taschen rep waits in the background. 'Almost half of all the cultural influences come from right here—Hollywood, surfing, cars, motorcycles, tattoos—all these things make up who we are and what we like.'"

Lina Lecaro in the LA Weekly marks nearly fifty years of the Soap Plant.