"When Rockwell mentioned his idea to Saturday Evening Post editors, they readily approved the project—Rockwell was their star cover artist. Only after the magazine published the pictures did the Washington propagandists catch on. The Office of War Information, by now being infiltrated by image-savvy, 'Mad Men'-style advertising executives, arranged a 1943-'44 national tour for the paintings, which raised almost $133 million in war bonds. Millions of reprints appeared everywhere—inside taxicabs, on milk bottles and stuffed inside Americans' monthly bank statements, for starters. When the traveling paintings reached a new city, parades shook the streets."
Abigail Tucker at Smithsonian looks back to Norman Rockwell's "Four Freedoms" paintings.
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