"News analysts, pundits, product designers, influencers, and all the rest now create media in the present whose content anticipates future events or actions. The nonstop coverage of the 2020 Democratic primary offers an effective if humdrum example. That the left perceives the Trump presidency as odious partly explains why his opponents are coming out earlier, but the media landscape also demands and rewards this kind of anticipation. Are Kamala Harris's policies suitable for the Democratic ticket? Is Beto O'Rourke's hacker youth a benefit or a liability? Will Joe Biden run or won't he? These and other stories seem like news about the present, but they are really speculations on information from the future.
"The public eats this stuff up."
Ian Bogost at The Atlantic warns against "premediation."
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