"The Days of That Kind of Singular, Culture-Uniting Hit Are Well and Truly Done"

"This story is not unique to streaming, or even entertainment. But the handiest analogy is the transformation of Hollywood filmmaking. Studios have wanted hits as long as movies have existed, but as the field has grown more crowded and their audiences more instantaneously global, the studios have put all their money on the same end of the betting table: more franchises, more reboots, more anything with even the vaguest connection to preexisting IP—a TV show, a board game, a piece of used bubble gum, it doesn't matter as long as the name rings some distant bell in a prospective viewer's cluttered mind. The strategy is epitomized by the Marvel Cinematic Universe, whose unprecedented dominance has transformed the nature of moviemaking in the past 11 years, but now even the MCU is just a piece of a much larger puzzle, sitting next to all the Star Wars movies and all the Pixar movies and all the Disney movies and all their infinite possible spinoffs. With their homogenous feel and post-credits teasers, the MCU movies provided an experience akin to watching a sporadic, incredibly expensive TV show. And now that they've turned movies into TV, they're going to help turn TV into the MCU."

Sam Adams at Slate says that "The Golden Age of TV Is Over."