"Floods the Information Environment With So Many Lies, Half-Truths and Theories That the Public Becomes Disoriented, Confused and Distrustful of Everyone"

"Trump's strategy is sophisticated, even if his style is not. As a profligate and frequently unsuccessful litigant, he almost certainly knows that his lawsuits will not reverse the election. To succeed, however, he must merely reach two attainable goals: convince Republicans that the election was not free and fair (as 70 percent of them already believe, according to a recent  Politico/Morning Consult poll); and convince much of the rest of the public that the election result is in doubt, and can never be known for sure. Those outcomes will frustrate and distract Democrats, outrage and mobilize Republicans, and—most important from Trump's point of view—position him to remain agitator-in-chief after he leaves office." 

Jonathan Rauch at Persuasion discusses Donald Trump's "Firehose of Falsehood."

And David Shaywitz at The Bulwark presents "The Marketing Theory Which Explains Why Trump Owns the GOP."