"'Freedom of Choice,' Blazoned by Realtors on L.A. Freeway Billboards Half a Century Ago, Divides America Today"

"White Californians overwhelmingly voted for the Realtors' proposition in November 1964, on the same ballot that Lyndon Johnson crushed Goldwater in the presidential race. The victory was so sweeping that even after Proposition 14 was ruled unconstitutional, Reagan adopted the Realtors' message as his own. The Realtors' use of the libertarian language of individual freedom to maintain social conformity has unified conservatives ever since."

Gene Slater at the Los Angeles Times writes that "[o]nly strong government action could have overcome the Realtors' legacy of racially exclusive suburbs and organized prejudice."