"The Reason Is Indeed That Sweet, Sweet Tuition Revenue"

"If the goal of a public system of higher education is to provide access to opportunity and advancement to qualified students in an efficient and cost-effective way, we almost could not do worse than the current status quo. A system that requires institutions to be 'fundamentally in the business of enrolling students for tuition dollars,' which means chasing the shrinking number of students who are willing to pay full freight for the university experience, funnels money away from the missions of teaching and learning and research and toward marketing, recruiting, and financializing the student body, treating those wealthy students like ATMs."

John Warner at Slate writes that public universities recruiting out-of-state students "is simply another symptom of the same disease that allowed the student loan debt crisis to take such a tenacious hold."