"I'm Already Mourning the Era of Movies That Made the Razzies Possible"

"Movie awards (and dishonors) rely on there being a mass movie culture, and increasingly there just isn't one. Partly that's due to movies being devalued by the entities who make movies. More and more the goal of a movie isn't to be a really good movie, it's to promote a brand; to turn you into a daily Marvel user or whatever. Lots of franchises (and again, 'franchises,' not 'movies') resemble glorified NFT schemes, where a corporation already owns an obscure IP and needs a movie about it less to put butts in seats than to boost the value of that already-owned IP. Can you even remember which Avengers movie was the last one or how many there are? Probably not, and that's the point. You remember the brand, not the movie."

Vince Mancini at Uproxx writes that "[p]art of the reason the Razzies feel so irrelevant this year (okay, more irrelevant) is that movies no longer occupy a significant-enough portion of mass culture for there to be bad movie touchstones."