"A Signifier of Something Beyond Music"

"If you buy the idea that what the Britpop brand represents is optimism, positivity and youth culture winning without compromise then you can see its appeal to a 17-year-old in 2025. Who wouldn't hanker after the notion of a prelapsarian world before the scrutiny of social media, 9/11, the rise of the 'alt-right' et al? And the era’s 'fuck you, we're gonna have a good time' excesses look alluring in an age of wellness influencers and constant cameraphone surveillance."

Alexis Petridis at The Guardian attempts to "explain why we're all still in thrall to the ​m​ad-fer-it 90s."