"Culture as a Sort of Terroir"

"Making art with lasting meaning requires resisting the pull of instant exposure and early buyouts. We must think through ways to encourage artists to disappear into their own worlds for a while, developing ideas away from corporate influence and assimilation. Not everyone will have the discipline or capacity for this, but those who do or can will shape the future. And the least that critics and fans can do is give them esteem—when justified—for attempting to move culture forward, instead of ignoring them as marginal, castigating them as pretentious, or belittling their view counts. The past 25 years have taught us that the contemporary economy and media will not prioritize creative invention. The question is: Will you?"

The Atlantic runs an "article has been adapted from W. David Marx's new book, Blank Space: A Cultural History of the Twenty-First Century."