"Analyses of right-wing media—discussions of 'the Fox News primary' and 'the Limbaugh effect,' for example—often focus too heavily on major institutions, overlooking the most effective form of conservative media activism: the moments when unknown grassroots activists intersect with powerful right-wing distribution networks. The role these books played in the Goldwater nomination drive show just how powerful such moments can be.
"This isn't just populism. It's populism-plus."
In a 2014 Atlantic article, Nicole Hemmer looks at "The Three Books That Shook Conservative Media in 1964."
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