"Young, cis women seem to have been seduced by it the most. That alone is little surprise: That demographic is known for leading the charge on linguistic trends. Drag has a language of resilience and snark, even as it embraces its feminine side. It can be emphatic or emotional or guarded. It's giving you side-eye or props or a scoff.
"For those reasons, it's also boomed online. Internet culture loves conveying meaning in a pithy, interesting way and, as Leap puts it, 'drag language appeals to affect.' It's the same reason emojis have become popular: It carries a certain depth, it's evocative, and it's funny. In the age of the meme, drag lingo goes far."
Lexi Pandell at Wired calls RuPaul's Drag Race "Pop Culture's Dominant Slang Engine."
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